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How Can Thick Data Improve the Way We Use Big Data?

Troy Sadkowsky - Friday, June 30, 2017

 

April 16, 2017

TedTalk: https://www.youtube.com/watch?v=WaOUJa9fjXU

Medium: https://medium.com/ethnography-matters/why-big-data-needs-thick-data-b4b3e75e3d7

Big data can help us solve problems, optimize services, predict the future and learn more about ourselves and human behavior. But when big data cannot answer a question, or makes an incorrect prediction, what if it is because data is not telling us the whole story?

In a Ted Talk and an article on Medium, Tricia Wang, a technology ethnographer, implores us to realize that, even in the age of data-driven decision making, big data can have some serious blind spots, and often suffers from a loss of context through valuable variables and trends that defy quantification.

Insights on contained systems, such as electricity grids or delivery logistics, have established big data’s reputation for success. Although this reputation has attracted investment from a huge array of companies, Wang claims, 73% of big data projects are not profitable, because big data projects frequently do not produce the insights that they seem to promise. For dynamic systems, especially those that depend on human emotions, behavior, and how people are impacted and interact with their environment, certain variables are difficult to measure and model.

She describes how opportunities can be gained and losses diminished by using big data in conjugation with “thick data”, observations that use qualitative methods to understand human emotions, behaviors and interactions with context. For example, the realization by ethnographer Graham McCracken that Netflix users actually enjoy binge-watching, led Netflix to redesign their user experience, improve their business and transform the way we consume media. Through qualitative research and collecting stories about how users interact with their product, Netflix was able to go to their data science team, validate these findings, and act on this competitive insight.

Wang summarizes that while “Thick Data loses scale…Big Data loses resolution.” While big data analytics can have a huge sample size, recognize large-scale patterns, and benefit from the strengths of machine learning, thick data uses small samples sizes, but understands subjects at a much greater depth, and benefits from aspects of human intelligence and pattern recognition that still elude computer programs. As data scientists, the more we understand the limitations of our methods and pay attention to thick data, the more we can recognize the factors and variables our data is missing. With a more holistic perspective, data analysis is better poised to uncover more truthful and powerful insights.

 

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In contrast game design entails employed in conjunction with the developer but only on specific aspects of the project such as the character design, rules, gameplay features and storyline. Different screen size & resolution may be the major issues for newbie game developers.

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How Can Thick Data Improve the Way We Use Big Data?

Troy Sadkowsky - Friday, June 30, 2017

 

April 16, 2017

TedTalk: https://www.youtube.com/watch?v=WaOUJa9fjXU

Medium: https://medium.com/ethnography-matters/why-big-data-needs-thick-data-b4b3e75e3d7

Big data can help us solve problems, optimize services, predict the future and learn more about ourselves and human behavior. But when big data cannot answer a question, or makes an incorrect prediction, what if it is because data is not telling us the whole story?

In a Ted Talk and an article on Medium, Tricia Wang, a technology ethnographer, implores us to realize that, even in the age of data-driven decision making, big data can have some serious blind spots, and often suffers from a loss of context through valuable variables and trends that defy quantification.

Insights on contained systems, such as electricity grids or delivery logistics, have established big data’s reputation for success. Although this reputation has attracted investment from a huge array of companies, Wang claims, 73% of big data projects are not profitable, because big data projects frequently do not produce the insights that they seem to promise. For dynamic systems, especially those that depend on human emotions, behavior, and how people are impacted and interact with their environment, certain variables are difficult to measure and model.

She describes how opportunities can be gained and losses diminished by using big data in conjugation with “thick data”, observations that use qualitative methods to understand human emotions, behaviors and interactions with context. For example, the realization by ethnographer Graham McCracken that Netflix users actually enjoy binge-watching, led Netflix to redesign their user experience, improve their business and transform the way we consume media. Through qualitative research and collecting stories about how users interact with their product, Netflix was able to go to their data science team, validate these findings, and act on this competitive insight.

Wang summarizes that while “Thick Data loses scale…Big Data loses resolution.” While big data analytics can have a huge sample size, recognize large-scale patterns, and benefit from the strengths of machine learning, thick data uses small samples sizes, but understands subjects at a much greater depth, and benefits from aspects of human intelligence and pattern recognition that still elude computer programs. As data scientists, the more we understand the limitations of our methods and pay attention to thick data, the more we can recognize the factors and variables our data is missing. With a more holistic perspective, data analysis is better poised to uncover more truthful and powerful insights.

 

Comments
Elvis commented on 11-Jun-2019 04:05 PM
This is meant to increase visual performance to acheive a better amount of in-game immersion. Whether you are inside a skillful mood and you're feeling like embracing your critical thinking skills by playing brain teasers, or else you are receiving a bad day so you want to escape reality through an offroading game, you'll be able to satisfy your every want and need through online games which are sure to get caught up with your varying tastes and moods.

drives, approaches, chips, putts, etc) as well as in different situations (ex.

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https://bodyauthoritymaleenhancement.com/ commented on 11-Jun-2019 04:09 PM
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But, what about the bottom line? Are you positive about the source?
Adrienne commented on 11-Jun-2019 04:10 PM
These games were started while using idea to cut down about the tariff of entertainment.
There's nothing worse than getting home in the store or receiving it from the mail and discovering it's for the console you never have. Depending on how old you are, gender, personality, and current mood, you are able to apply your fascination with these kinds of games and obtain one of the most fun out of your sparetime on the Internet accordingly.


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Alfie commented on 11-Jun-2019 04:13 PM
The company is continuing to grow the functionality it offers developers - as an example with the recently updated i - OS SDK.
Buying a desktop gaming machine signifies that you can upgrade parts, it to be always up-to-date and powerful enough to address new games. There are different categories, whether you need to play puzzles, action, arcade games and also strategy games.



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Shawnee commented on 11-Jun-2019 04:13 PM
Should players win significantly larger prizes, clubs are still necessary to award the particular prize in a reasonable time frame.
Lovers of solitaire game will be thanks for visiting a multitude of versions, and thus they could try brand new ones every time they like. This is the main reason why World Of Warcraft runs slow - numerous registry files often become damaged over time.

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Make sure you set any certifications for the first page, these are very important.
In contrast game design entails in conjunction with the developer but only on specific areas of the project like the character design, rules, gameplay features and storyline. 1) They ease frustrations - Sometimes all that's necessary in daily life is a bit distraction.

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Byron commented on 11-Jun-2019 04:22 PM
Imagine going to other establishments with the same idea and adding that you already get it done for Mc - Donald.

Lovers of solitaire game is going to be here you are at a wide variety of versions, meaning that they can try a new one every time they like. It is worth mentioning that there is often a bright zone on the bottom from the level.

Review my webpage;kog maw
https://keto-trin.com/ commented on 11-Jun-2019 04:22 PM
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AlphaTest X Testo commented on 11-Jun-2019 04:23 PM
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I wanted about this subject and didn?t know who to ask.
Arleen commented on 11-Jun-2019 04:26 PM
Master in Software Engineering - This online program offers complete comprehension of the most recent technologies and tools which can be being developed and includes technical, managerial, and behavioral characteristics.

For instance, linear programming algorithms have been successfully converted into extensive application providing profitability solutions for various demands. 1) They ease frustrations - Sometimes all you have to in your life is a bit distraction.

Visit my homepage; facebook 8 ball pool
Pablo commented on 11-Jun-2019 04:27 PM
Another tester could be asked to download movies while playing, only to find out how the device responds.
In contrast game design entails in conjunction with the developer but only on specific facets of the project such as the character design, rules, gameplay features and storyline. Department of Labor's projection of much faster than average growth for these occupations.


Visit my webpage ::farmville tropic escape
Adrianna commented on 11-Jun-2019 04:28 PM
The Barbarossa Campaign happens to be a best selling subject for traditional board war games.
They need to clear 10 stages at a time then fight the boss of this island. Before beginning the overall game, you have to setup 3 different kind of decks.

Feel free to visit my page :: Fortnite esp
Jada commented on 11-Jun-2019 04:31 PM
And there's a specific percentage of those who not simply wish to play video games, however they wish to make them, too.
For instance, linear programming algorithms are already successfully converted into extensive application providing profitability solutions for assorted demands. 1) They ease frustrations - Sometimes all that's necessary in your life is a bit distraction.

Feel free to surf to my web page ...cyberlink dvd
Ward commented on 11-Jun-2019 04:31 PM
The Barbarossa Campaign is definitely a best selling subject for traditional board war games.
They need to clearcubase 10 crack stages during a period then fight the boss of this island. Some background information, as well being a telegram from your boss, Freedman, awaits you when you open the box.
LifeStream Labs CBD Gummies commented on 11-Jun-2019 04:35 PM
Yes! Finally someone writes about make your own boilies.
Alisa commented on 11-Jun-2019 04:36 PM
The Xbox 360 has high-definition graphics that redesign what games look, sound, and feel like.
When you can find capital ships about the tactical display, it is almost always better to the Bismarck to make them her primary target. Before beginning the game, you need to setup 3 different kind of decks.

Feel free to visit my weblog:fortnite hack
Leonardo commented on 11-Jun-2019 04:42 PM
The Xbox 360 has high-definition graphics that redesign what games look, sound, and feel like.
Off Your Bike - Out in the open air next, strolling through the Pier where bikers zoom in for the attack, riding past and knocking you down unless a well- placed kick unsaddled them. If I were to say anything about this game it will be, Running shoes set and off and away to that grass to catch-em-all.



My homepage -Fortnite esp
Shavonne commented on 11-Jun-2019 04:46 PM
The company is continuing to be expanded the functionality it provides developers - by way of example using the recently updated i - OS SDK.
But such laptops do provide the attitude of your pure gaming laptop which is virtually constructed for gaming purposes. Rarely can they venture better than $150, and oftentimes they're more round the $100 range.

Feel free to surf to my homepage ...sims 4 city living
Del commented on 11-Jun-2019 05:00 PM
Furthermore, even as become more determined by technological systems to cohesively work, the requirement for computer science professionals will likely be almost insatiable.
Coursework could differ based for the program of attendance but may involve:. 1) They ease frustrations - Sometimes all you want in everyday life is a bit distraction.

My web blogeipix games
http://primexfactor.com/ commented on 11-Jun-2019 05:02 PM
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Leora commented on 11-Jun-2019 05:07 PM
And there's a power soft certain area of people who not simply want to play games, however they wish to make them, too.
In contrast game design entails employed in conjunction with the developer but only on specific aspects of the project such as the character design, rules, gameplay features and storyline. Different screen size & resolution may be the major issues for newbie game developers.

Post a Comment




Captcha Image

Trackback Link
http://www.datascientists.org/BlogRetrieve.aspx?BlogID=10882&PostID=712403&A=Trackback
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